Case Study: Create a Single View of the Customer with Paxata (Paxata & OnCourse Learning)

July 30, 2019
Free Download – Paxata-OnCourse Learning Case Study: https://www.paxata.com/wp-content/uploads/paxata-spotlight-oncourse.pdf Asset Description: OnCourse Learning Healthcare, a Relias company, is a premier e-learning solution, offering a wide range of educational products – accredited pre-licensing and continuing education courses, professional development curriculum, and exam prep tools for the healthcare industry. Today, OnCourse has a marketable database of more than 4 million healthcare professionals across the country. This database is continually growing as OnCourse purchases new lists every year. The data is collected from multiple sources and comes in various formats of Excel and CSV files. Additionally, OnCourse collects new data from course registrations and form-fills via its e-learning solution. This data is stored in another database with nearly 1 million records. To create a single view of its customers, OnCourse first consolidates and then creates a standard layout of its offline list buys, which it then merges with its online database. The process of cleaning and standardizing third-party data and integrating it with OnCourse’s core marketable database was a highly manual process relying on IT resources. This dependency curtailed the marketing team’s ability to meet its revenue goals. Separately, OnCourse also wanted to mine its database to capitalize on missed opportunities. For example, unearthing additional marketing avenues for its abundant critical care, hospice, and pediatric care courses would create new revenue streams. Explore how Paxata enabled OnCourse Learning to quickly and easily create a single view of its customers, maximize the productivity of existing business resources, reduce its reliance on outside vendors, and open the door for future application opportunities. For all of Paxata's resources, visit: https://www.paxata.com/resources/ For more about Paxata Self-Service Data Prep, visit: https://www.paxata.com/ Music Credits: Stay Positive by Free Stock Music (FSM) Music by https://www.free-stock-music.com https://www.free-stock-music.com/fsm-team-stay-positive.html
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